Ambitious ideas, made real.

New ideas disrupt markets, transform society and change lives. But a great idea isn’t enough.

With 1000s of startups fighting for investment, your idea has to stand out to win.

To succeed, you have to make it real.

Why we exist

No funding, No payment

Who we work with

Branding is a strategic tool.

Too many startups miss out on investment opportunities by not having an easy to understand, compelling story.

That’s where Future Kings Ventures gives you the advantage.

We use brand to bring your idea to life and get investors as excited as you are by defining your story, your brand identity, website and investor deck.

Our Minimum Viable Brand Programme gives you everything you need to cut through the noise and get funding. Fast.

It’s your ambitious idea made real.

You win, we win.

Finding the funds to develop a succinct and sophisticated brand using experts is difficult at pre-funding.

Our unique model means you defer payment to us until funding is achieved in return for 3% equity of your business. So, you can draw upon the wealth of brand experience at Future Kings, risk free.

Our project costs typically range from £40,000 - £50,000 depending on what you need, but you don’t have to pay a penny until you achieve funding.

By sharing the risk, we’re 100% committed to using our expertise in brand strategy, design, copywriting and digital to achieve your ambition.

Only the brave need apply.

We work with a range of passionate and driven startups, but we are particularly interested in those who are innovating in the areas of;

  • Fintech
  • Artificial Intelligence
  • Healthtech
  • Edtech
  • Cyber security
  • Big data
  • MadTech
  • Retail Tech

MVB Programme

The Benefits

Success Stories

Understanding your unique story

You have a unique story to tell. We bring clarity and focus to your ambitious idea and create everything you need to make it real for investors.

We call this your Minimum Viable Brand

The 12 week programme

During the 12 week MVB programme we will meet with you to learn about your ambitions, your motivations and over the course of the programme, have workshops where we collaborate at each stage.

This will equate to approximately 6 to 7 days of your time during the 12 weeks.

Week 1
Week 2
Insight development.

Understanding you and your startup. What makes you brilliant, who are your customers, who are your competitors - and how are you going to beat them?

Week 3
What? Why? How? workshop.

Discovering what makes you unique.

Week 4
Week 5
Territory development.

Exploring your message to investors.

Week 6
Proposition development.

Articulating your ambitious idea.

Week 7
Week 8
Week 9
Creative development.

Exploring approaches to your brand identity.

Week 10
Week 11
Asset development.

Developing the branded collateral you need to gain investment.

Week 12
Provision of all collateral.

Supplying final versions for you to take to investors.

Make a compelling first impression

Only 5% of business plans are read beyond the executive summary*.

Minimum Viable Brand makes you stand out from the crowd.

Get investment quicker

28%** of startups take 6 months or more to gain investment.

Our growing network of funding and investor relationships helps you make the right connections to achieve investment.

Stay focused on what matters

40%** of startups say seeking investors is a distraction from the business.

By defining your Minimum Viable Brand, we free you to do what you do best.

Find the right investors

Not all investors are equal, and 39%** of startups worry about finding the right ones.

Your Minimum Viable Brand will help you find the right support.

** EY Fast Growth Tracker November 2017

Success is a glorious thing.


The 5 key criteria for ensuring we’re a good fit for each other.

We offer 4 places per quarter for startups to join our programme.

If this sounds like you, let’s work together to secure your investment.

Apply Now

Future Kings was founded in 2016. Our award-winning experience in brand, strategy and design has helped ambitious businesses grow, and we were recently ranked 43 in the 2018 Startups100 Index.

As a startup, we understand the challenges around prioritising spend. You want to do everything but funds just won’t allow it.

So, we launched Future Kings Ventures, a new model that supports ambitious startup founders who believe in the power of branding, but can’t fund it at early stage. We share the risk, and grow together.

Future Kings Ventures

Andy Snuggs Managing Partner LinkedIn
Katie Hobson Account Director

Powered by Future Kings

Ben Mott Managing Director & Founder LinkedIn
Steven Anderson Executive Creative Director & Founder LinkedIn
Derek Whitehead Operations Director
Annette Frem Employee Engagement Director
Tony Stiles Creative Director & Partner
Jon Kerswell Copy and Content Director
Karen Pennington Project Director
Ben Hostler Digital Director
Tom Brooks Head of Development
Richard Windsor Senior Designer
Becca Luke Copywriter
Katie Piezcenko Designer
Ben Broadbear Creative Artworker
Rachel Shircore Project Co-ordinator
Keira Wright Account Executive